Graphique de la Rue

Reg Price: $40

Our Price: $25

Description: Graphique de la Rue:

Graphique de la Rue is Fili’s photographic diary of hundreds of Paris’s most inventive restaurant, shop, hotel, street, and advertising signs. Classic neon cafe signs are juxtaposed with the dramatic facades of the Moulin Rouge and the Folies Bergere. Colorful mosaics cheerfully announce hotel entrances, department stores, fishmongers, even public toilets. Hector Guimard’s legendary entrances to the Paris Metro stations brush elbows with graceful gold-leaf and dimensional Art Deco, Futurist, or Art Nouveau architectural lettering, as well as whimsical pictorial signs (giant eyeglasses announce optiques , and oversized hanging shears indicate a knife and scissors maker). A major influence on Fili’s own work, many of these masterpieces of vernacular design, now destroyed, live on solely in this book, a typographic love letter to Paris sure to inspire designers and armchair travelers alike.

Published September 2015. Hardcover

Care: Dust with a dry cloth

Brand: Chronicle Books